Think about the ethical considerations involved- if you target a specific group- what about other groups? If you concentrate on a specific illness – what aabout the other illnesses? What happens when the campaign is finished? Do you leave it at that? What abot surveillance -is there an element of this in the campaign? Is it actively doing good and reducing harm, or avoiding harm?
(Campaign on going)! Any help would be appreciated!
Mike_T says:
I know exactly how you feel, I was in a very similar situation. I remember that I was so nervous at that time and I took it out on everyone around me. I didnt know what could I do until, thanks god, I found Smoke Deter. Now I can look back and laugh on myself and in the same time I remember how helpless I was. I hope that I'll never be in the same situation again

I haven’t seen the asthma campaign but I would guess it comes down to economics. A study is done and it is found that the NHS spending on a group of people with a specific illness can be reduced by, say, an education campaign. You could do this with any group where savings could be made and health improved, for instance in prevention of a condition or seeking treatment early. Some conditions and illnesses are beyond an individual’s capabilities to do much about so it would be pointless to target them.